12-Week Marketing Masterclass
Next Class Begins: September 29, 2025
The 12-Week Marketing Masterclass is a guided, action-oriented coaching program developed around Brad Sugars’ 12-part video series on the fundamentals and execution of successful marketing.
It is designed to help you build a working marketing plan, sharpen your marketing skills, and improve business results — all within a 12-week journey.
What's Included
12 Training Sessions
Break down marketing strategies into practical and manageable segments. Each week you’ll be driven to take concrete actions, putting these invaluable growth strategies into practice.
Group Accountability
During this program, you will collaborate with your coach and fellow attendees, all sharing a common goal—to grow your business reliably, with predictable profits and systematic marketing processes.
Training Resources
We’ll provide additional resources, videos, reading recommendations and planning materials to make your learning more valuable.
Pogram Overview
Week 1
Marketing Math & The Five Ways
Understand how small improvements in key marketing metrics drive exponential business growth. Start tracking the numbers that matter.
Week 2
Defining Your Ideal Customer
Get laser-focused on who you serve best, what they want, and how to attract more of them.
Week 3
Brand, Differentiation, and Journey
Stand out with a clear USP, strengthen brand positioning, and create a customer experience that converts.
Week 4
Boosting Margins & Increasing Average Sale
Increase profitability by bundling, pricing, and cross-selling the smart way.
Week 5
Conversion Rate & Sales Process
Turn more leads into paying customers by optimizing your offer, follow-up, and process.
Week 6
Repeat Business & Customer Loyalty
Keep customers longer and buying more using Brad’s “Ladder of Loyalty.”
Week 7
Social Media Strategy
Learn what works (and what doesn’t) when using social media to generate leads.
Week 8
Website & SEO That Works
Get found online with basic, effective SEO and website conversion strategies.
Week 9
Direct Marketing Mastery
Revisit powerful traditional channels like email, mail, and direct calls — still effective when done right.
Week 10
Referral & Relationship Marketing
Build strategic alliances, tap into networks, and boost word-of-mouth marketing.
Week 11
Build a 90-Day Marketing Calendar
Pull it all together into a tactical, easy-to-follow campaign calendar.
Week 12
Marketing Metrics & Review
Learn how to track, measure, and improve performance — and stay accountable.
Program FAQs
When does it start and where is it held?
The next class will start on September 29, 2025. The class meets once-a-week on Mondays from 2:30pm – 3:30pm Eastern Time. Classes will be held Online via Zoom, as a group. Classes will conclude after 12 sessions (12 weeks), taking holiday weeks off as needed.
Is it for me?
This class is for privately owned, growth-minded small businesses (typically with 5-50 employees) that have owner-managed marketing or an internal marketing coordinator.
This class is for you if:
✅ You’ve tried “bits and pieces” (SEO, social, paid ads) but you aren’t sure what’s worked
✅ You have no clear plan, weak ROI, and no tracking
✅ You’re open to learn
What is the time commitment?
You’ll need to watch a 30-minute video before each class. Class sessions are only 1 hour per week. In addition, there is light homework that can take up to 1 additional hour each week. Most homework items fit into your daily routine as you implement what you learn.
Does my location matter?
Nope! As long as you have access to a computer (with webcam) and internet, you are welcome to join. We love working with small business owners from all over the country.
How much does it cost?
There is a one-time payment of $1,500 per attendee.
What if I have more questions?
If you have more questions, please email [email protected] or call him at 502-625-5859.
Enroll Today
We only take 12 per class – save your seat today!
If you have more questions or would like to arrange a free consultation, contact Mark McNulty at (502) 625-5859, or email him at [email protected].