COVID19 Related Business Blogs

The Cycles of Business

The Cycles of Business

It’s that time again – that time of year when everything feels like it is changing.  It typically happens every other year, and always happens every four years.  It is election time, and everyone holds their breath about what’s going to happen on election day.  The funny thing is that…
When you Need More Than an Umbrella

When you Need More Than an Umbrella

There is stormy weather coming. The media is full of dire predictions, and we are facing some uncertainty in our economy and political landscape. For the busy business owner, it can be more to worry about. I would like to propose a solution to weathering the storm of uncertainty.  Become…
Can You Afford the Time?

Can You Afford the Time?

I’ve noticed a rather disturbing trend lately among both our clients and other business owners as well – the belief that they are too busy to take any time to learn new things.  There are so many things wrong with that belief, I have a hard time deciding exactly where…
10 Ways to Struggle as a Business Owner

10 Ways to Struggle as a Business Owner

When I talk to business owners, I always ask about their successes first.  Then we turn to the challenges.  I have heard a number of struggles, excuses, obstacles, and doubts. Here are my top 10 ways to struggle as a business owner. 1. Winging It Think about what happens when…
The Challenges of Success

The Challenges of Success

One of the biggest challenges you’ll face when growing your business is your Success!  Yes, that very goal we achieved has now created your biggest challenge.  While success is fun, often exhilarating, it also comes with its own set of new challenges.  In the early growth stages of a business,…
Running on Autopilot

Running on Autopilot

There are things that we do every day that we do not even think about. We make our morning coffee or tea, check the weather, drive to work. Then there are the things that we have to stop and think about before we can do them – ordering supplies, making…

Leadership Tips during the Crisis

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How to Run a Tight Ship during the Crisis

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A Pandemic Business Checklist By ActionCOACH Doug Winnie

This article is meant to be a simple checklist to review and consider during times of challenges, specifically for the Covid-19 Pandemic which is affecting global operations. The document is not all-inclusive with many areas of business not addressed. Additional discussions should occur with all areas of a business, including human resources, regarding the actual situation occurring in your business and with your team.

  • First, don’t panic. Think calm, cool, collective thoughts; this checklist will help. Read it completely before taking action, then act, DON’T over think.  Communication is one area that needs to occur quickly in any panic situation.
  • Don’t argue with facts. The fact of a pandemic is fact, not hearsay. This means that yes, other factors make this situation seem stupid or silly. The fact is the news, the politicians, even local and global leaders will do things that don’t make logical sense, yet they still do what they do, likely to make the matters worse, not better.  The situation will change, the rules will change; learn the new rules and play your business game based on the new rules.
  • Put your personal care first.  Be sure you are healthy; physically, mentally, and financially.  This is critical as you are the driver of your bus. You can’t help others if you are challenged in these areas.  This is a very big area and without minimizing the importance be sure this is done before working on the other items.
  • Understand your supply chain.  You have a full supply chain, from acquisition to distribution to consider, let’s start with distribution.
  • Does your distribution model need to be changed?  With this pandemic, or other supply chain issues, you might need to change the way you distribute (or sell or deliver).  Do you need to deliver the product/service in a different model?  Will your customer buy the product the same way?   Don’t wait for the customer to find alternative sources.  By the way, don’t try to argue with the logic of the situation – if the situation is global panic or global recession, you won’t win the argument regardless of irrationality.
  • Getting your product/inventory. Do you have to find product someplace different than your prior sources? In many situations the primary source for product or inventory no longer can provide the quantity or timely delivery.  This may be an opportunity to make a change that was already needed.
  • Operationally what is the weakest link? If you step back (and up to 30,000 feet) and look at your entire operation, where is the greatest point of single failure? For some it will be sales, others it is creating the widget (product or service), and others it is getting the team to do the work.  Can technology or another solution eliminate or minimize this greatest single point of failure?
  • Finance challenge or opportunity? In some cases, you may have the ability to leverage debt at a lower cost, meaning this pandemic could be very beneficial. Re-financing debt at a lower cost is a frequent opportunity that can be a huge benefit. A decrease in cash flow that comes from slow payments (higher accounts receivable) might mean a greater use of borrowed capital.  A disaster/pandemic or other type of “emergency” as defined by local or national governments frequently frees up large amounts of cash to keep economies stable. Whether a hurricane, tornado, floods, fires, or a pandemic, look for finance to be an opportunity that occurs rarely yet is a clear opportunity if you are prepared.
  • Your team’s morale is crucial! Given the situation is likely “dire” in the eyes of the news media, communicating your business changes to the team becomes critical. Without communication the FUD Factor kicks in (fear, uncertainty, and doubt), which means panic can escalate. In this case, no news from the leadership is news itself – not good news either.
  • You had better keep selling, and you better keep marketing. People will still buy product and services. There will be taxes due, and restaurants open, and travel happening. Those who market and sell better than their competition will be the winners long term. This is an opportunity to take customers from the competition.  You might want to change your marketing messaging to help customers continue to do business with you. You might want to help your customers understand now is even a great opportunity to do business with you. Are there opportunities due to the situation that allow you to increase your marketing and sales efforts? Look for the silver lining – I suspect there are several!

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