Showing the Love to Your Customers

So another Valentine’s Day is over, and like many of you we spent too much on each other for this annual event. As business owners, we may have had Valentine’s Day specials or promotions, and maybe we’ve even extended them to the end of the month. This is

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5 Ways for More Referrals

When I ask business owners what their Number 1 Marketing strategy is, they most often say referrals or word-of-mouth. It’s their answer to my next question that often exposes the flaw in this answer, as I follow-up with “so what is your formal referral generation process?”.

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How to Master Networking

Mastering Networking can be a daunting process. For some people, walking into a room full of strangers that they are expected to talk to is exciting. The rest of us may not approach a networking event with quite as much enthusiasm

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Stand Up and Stand Out: The Art of the Elevator Pitch

So why master the Art of the Elevator Pitch? For most, networking has and will probably always remain, a crucial key in professional development and business growth. Working with like-minded business owners and to help each other expand reach and visibility is a powerful way to increase credibility and company

Customer Service

Great Customer Service – What is that?

How important is Customer Service? In the crowded marketplaces that we all work in, it can be hard to stand out. To be profitable and sustainable, we need our customers and potential customers to see the value in buying from us, returning to buy again, and bringing their friends

The Great Attrition

The Great Resignation or Great Attraction?

Since April 2021 a shocking amount, more than 19 million, of US workers have quit their jobs. The result has been disruptions across all industries. Why is this happening, and what can a business owner do to keep good employees? Many well-intentioned managers are throwing money at the problem

Holiday Stress

Dealing with Holiday Stress

If you are like every other person on the planet, then you are probably experiencing the stress that comes along with this time of year. As a business owner though, it often feels worse for some reason, and it can be paralyzing if we don’t deal with it properly.

Why Your Communication Style Matters

We have all experienced a miscommunication. Sometimes there was a humorous outcome, other times there was a critical impact. Many years ago, right before dinner guests were to arrive my mother realized she had forgotten to buy iceberg lettuce. My sister, with her new driver’s license happily agreed

True Communication is the Message Received

I had an interesting experience while waiting to board a flight. The gate agent picked up her microphone and began giving boarding instructions. A few seconds later, the voice of the mayor of that town came over the main PA system, at twice the volume of the gate

It’s Never too Late to Succeed

Too many business owners let the challenges and struggles of the past impact their efforts and potential success in the future. Growing a business is hard, it really is, and growing a business profitably can be even harder, yet success is always there if you push through the challenges.

Setting Goals for Your Business

Looking at your goals from the past, what do you see? Goals you have achieved and have seen the results? Do you see goals that were accomplished, some abandoned, and some that changed? Or do you not see any goals? Maybe your business didn’t exist yet… or maybe you didn’t

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