Every business owner understands the value of loyalty and we strive to keep our customers happy so that they come back to do business with us. It is a rare business owner who is the only person that interacts with customers, so my question is, have you built that
Testing and Measuring: The Key Rule There we have it, the magic pill for marketing!! Wouldn’t that be incredible? The fact is that we have no idea what the PERFECT marketing strategy is because there are so many variables, so many avenues and even more advice. That is why Testing
It is the vicious cycle of business that you always need to be prospecting to reach profit goals. Prospecting and lead generation can be daunting and draining, but the 5 P’s of Prospecting can help you stay motivated and on track!
“Where did the money go?” You don’t need to be a CPA to track where your money, and your profits have gone. For many businesses there are costly leaks in the flow of money .Fortunately, leaks are preventable and fixable. So where are they?
So how do we overcome this completely natural feeling/fear? Well, my coach and international speaker Traci Duez taught me that when feelings and emotions get in the way of our actions (and therefore our results), we need to take a step back and examine the THOUGHT that preceded the
So another Valentine’s Day is over, and like many of you we spent too much on each other for this annual event. As business owners, we may have had Valentine’s Day specials or promotions, and maybe we’ve even extended them to the end of the month. This is
When I ask business owners what their Number 1 Marketing strategy is, they most often say referrals or word-of-mouth. It’s their answer to my next question that often exposes the flaw in this answer, as I follow-up with “so what is your formal referral generation process?”.
Mastering Networking can be a daunting process. For some people, walking into a room full of strangers that they are expected to talk to is exciting. The rest of us may not approach a networking event with quite as much enthusiasm
So why master the Art of the Elevator Pitch? For most, networking has and will probably always remain, a crucial key in professional development and business growth. Working with like-minded business owners and to help each other expand reach and visibility is a powerful way to increase credibility and company
How important is Customer Service? In the crowded marketplaces that we all work in, it can be hard to stand out. To be profitable and sustainable, we need our customers and potential customers to see the value in buying from us, returning to buy again, and bringing their friends
Since April 2021 a shocking amount, more than 19 million, of US workers have quit their jobs. The result has been disruptions across all industries. Why is this happening, and what can a business owner do to keep good employees? Many well-intentioned managers are throwing money at the problem
If you are like every other person on the planet, then you are probably experiencing the stress that comes along with this time of year. As a business owner though, it often feels worse for some reason, and it can be paralyzing if we don’t deal with it properly.
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